• Content of the study programme

  Companies like Netflix, Amazon, Uber and Airbnb have completely altered their industry segments. Other start-ups are disrupting old business models and show the world the rules of business have changed. Existing companies in the automotive and financial sector are working out strategies to ensure that they are able to compete in the market with new sales channels, new products and services with improved quality and higher speed of implementation. Dropbox, Twitter or Skype changed processes and procedures in companies. The implementation of the new business models is only possible by the parallel adaptation of the business processes. The basis for the above changes in the business model and processes are digital innovations such as mobile devices, IOT or cloud technologies. Besides existing companies like Apple, Google or IBM, a variety of new challengers are driving the economy. Leaders of companies need digital competences as key qualification for the economy to enhance the entrepreneurial culture of existing and new companies. This includes the transfer of expertise for basic digital economic principles as well as digital business principles and strategies. At the same time, the gap between management and technology must be closed.
  
  “Digitalisation adds a new dynamic for entrepreneurs. Never before has the symbiosis of technology and entrepreneurship been so perfect. This forces Entrepreneurs to combine technological competence with strategic thinking.“ Prof. Dr. Dr. h.c. Manfred Broy (President and founder of the Zentrum Digitalisierung Bayern)
  
  The Department of Business Administration follows the need of companies to qualify more graduates with high technology and digitisation affinity. Therefore, we offer cutting edge topics and applied science in a dynamic city.

  
  

• Structure of the study programme

  The programme combines three topics in three semesters:
  
  Entrepreneurship: The Department of Business Administration views entrepreneurship as an essential foundation to meet the economic, social, environmental and cultural requirements of society. The development of technology is facilitating the digitisation of new business models, which is the prerequisite for new business development.
  
  Digitisation: The topic digitisation ranks among the top priorities on the Bavarian, German and European political agenda: the digitisation influences wide areas and events of business: communication, cooperation, processes and products. The handling of digital media and services shall be seen by our students as an opportunity for the future; they learn how to apply and design them in business life. However, risks of digitisation will also be reflected critically.
  
  Intercultural: The labour market is international and companies act globally: students will be introduced to the globalised world by language proficiency, various ways of crossborder cooperation and new working methods (e.g. international project management) to act appropriately in their professional life.

  
  

  
  

Structure of modules